Google is a name that almost everyone in the world knows and they should, as the world's most widely used search engine. If you have a website and you don't see it in Google, then you need to do something about it. The internet holds more information than any other one of man's inventions, so this calls for a complex yet easy to navigate structure. The very resources (Google, yahoo, and Bing) that we use to search the web are also the companies that are responsible for keeping thing nice and neat, and easily accessible. Optimizing your site will not only increase the amount of visits you receive but it will also give you the skills to do the same with any other sites you decide to launch. SEO or search engine optimization will increase the chances of your site appearing when someone searches for a word relating to your site. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn't know any better to be able to tell the difference. Stick with this article and you will become aware of some major mistakes to steer clear of when applying you SEO techniques.
The most common SEO mistake made by new webmasters is that they try to use a lot of flash on their website. While a flash on a website may look neat, it doesn't help you any with SEO. Flash may help you with the visitors to your website, but search engines can't see it and therefore it can't be seen by the spiders.
If you want to get seen by the search engine spiders, you must have content on your site as that's what they look for. Your ranking will be greatly affected by this. Flash can really dress up your site and you don't have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. The more text there is, the better you'll rank.
The wrong keywords can bring you the wrong type of traffic. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. You can't sell anything to visitors who aren't even interested in what you have to offer. If you base your web pages on phrases that people aren't searching for then your site will never be found by anyone. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. Your keywords have to be words people are using to search, and they have to have less competition. There are a number of free keyword tools that you can use to generate relevant keywords for your site.
Link spamming is when someone distributes their URL across the web to get incoming links,while getting links is important; you will be penalized if you get too many at once. A major myth going around right now is that your new site will catapult to the number spot on the first page if your link is mass distributed across the web. But this doesn't work that way, as search engines like natural link building. It's not worth it to spam your link out and suffer the consequences of getting your new site de-indexed and sandboxed, and it will get sandboxed if it is a new site receiving hundreds of incoming links. The big secret is to build links slow and steady.
Just stay away from too much flashiness on your page and use ALT tags on your images whenever you can. Avoiding the above mistakes will most definitely help your rankings and keep you safe from getting banned.
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