SEO (Search Engine Optimization) is optimizing a website so that it gains higher rankings within the search engines for specific terms. - So for example : A blog about learning how to play golf may want to appear in the search results for the term, "How To Play Golf" (example only) so that website owner would optimize his website on-page and off-page so that he could gain better rankings for that term!
SEO is something that is incredibly complicated to the newcomer because it's such a broad topic and there is no clear cut method to learning SEO! - There's so many different "experts" opinions about SEO and what is right that it's often hard to know who to believe, but I'm going to break it down, because really these bullet points below are the main ranking factors that decide where you site will be placed within the search results:
* Backlinks - Other websites linking to your website act like a vote! - The more votes you have the higher you will appear in the search results!
* Anchor Text Of Backlinks - Not many people know what "anchor text" is, so for the sake of keeping things simple let's refer to "anchor text" as a hyperlink. Most people know that a hyperlink is a piece of text on a website which links to a website. Well if you want to rank in the search engines for the term (how to blog) then you would need the hyperlink text (anchor text) to be "how to blog". The more links you have coming from other websites with the anchor text set to the keyword you want to rank for, the greater your ranking will be!
* Keyword In Your Title - It's essential that you have the keyword or keyword phrase placed in the Title of your website. This is a very simple, yet common mistake that people seem to forget when it comes to SEO!
* Page-Rank of Incoming Links - I mentioned above how "backlinks" are very important. Well although this is true, if you have a backlink on a website which has a very high page-rank then it will further help. If you had 5 backlinks from websites with a page-rank of 8 (example) and another website had 50 backlinks from websites with a PR of 2 then it is highly likely that you would outrank them in the search engines because your backlinks come from more respected websites!
Okay, there's more ranking factors than what I have just mentioned however I think it's important to not get too technical with exactly how you make websites rank higher because often as online business owners who want to make money online you may not do the SEO yourself, and may look to outsource it to professionals who know exactly what they are doing.
Why Is SEO Important For A Long Term Business Model?
The reason I say SEO is important for a long term business model is because if you can obtain and maintain a ranking for a good level of competition then you will be getting high quality, organic traffic from Google for the rest of your life! - The great thing as well is that organic traffic is FREE! - Of course you do have to spend the money or time to get your website ranked highly however it is worth it once you achieve the rankings you want.
Another thing is that organic traffic tends to have better results that paid traffic and it has been proven that people much prefer to click on the organic listings in Google rather than the sponsored (paid) listings! E.g adwords!
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