Better SEO Content in 10 Steps

Are you currently using SEO? What about social media? How well do you think you're doing with either? If you aren't an SEO company Toronto, chances are you have room to improve with your online marketing skills.
No matter what your definition of online marketing is, content is usually a large part of it. Your customers use content to make purchases. They read other customers' reviews, perform multiple searches in Google or other search engines, and they use websites such as Facebook and Twitter to consult with others about what products they recommend. This is where content becomes a major player.
Let's say you sell pet products. A potential customer searches for a particular brand of dog food you happen to sell. Maybe they see several reviews on pet-related websites for this brand of dog food and how much other consumers love it because it does not aggravate their pets' food allergies. Your consumer's pet has food allergies, and she has tried everything, so she is ready to try this food. She purchases the food from you, her dog's allergies clear up and she posts all about it on Facebook, where her other dog-loving friends can see it and maybe a few of them come buy it from you, too.
That's enough to make you want to run right out and hire an SEO Toronto right now, isn't it? Before you hire SEO Company Toronto, take a look at these ten tips that will help you when it comes to content and online marketing.
1. Create goals. Every business owner has goals and content can play a large part in helping you achieve those goals.
2. Understand your customers. Good SEO Toronto will try to get into a customer's head when optimizing a website; a good business owner should try to do the same. Look at your company from you customers' point of view and ask yourself if it fits their needs and empathizes with them.
3. Know your keywords. What keywords will people use when they are searching for your products and services?
4. Look at your current content. Can it be manipulated to help people land on your website?
5. Create a calendar. Make a plan for publishing your website, much like that of a newsroom.
6. Use an SEO Toronto. Make sure the person creating your content understands why they are doing it and what keywords to use.
7. Use other websites. If you have content all over the internet that leads back to your website, you are reaching far more customers.
8. Use social media to connect with other people who might be interested in what you sell.
9. Promote your content regularly on other websites, social media sites, and anywhere you can.
10. Change things that aren't working. Keep a constant watch on what is or isn't working; change what doesn't.

Use SEO For A Long Term Business Strategy. By Mark Sherris

So…firstly I want to give a brief introduction to what SEO is, and how it can help any business gain more exposure…

SEO (Search Engine Optimization) is optimizing a website so that it gains higher rankings within the search engines for specific terms. - So for example : A blog about learning how to play golf may want to appear in the search results for the term, "How To Play Golf" (example only) so that website owner would optimize his website on-page and off-page so that he could gain better rankings for that term!

SEO is something that is incredibly complicated to the newcomer because it's such a broad topic and there is no clear cut method to learning SEO! - There's so many different "experts" opinions about SEO and what is right that it's often hard to know who to believe, but I'm going to break it down, because really these bullet points below are the main ranking factors that decide where you site will be placed within the search results:
* Backlinks - Other websites linking to your website act like a vote! - The more votes you have the higher you will appear in the search results!

* Anchor Text Of Backlinks - Not many people know what "anchor text" is, so for the sake of keeping things simple let's refer to "anchor text" as a hyperlink. Most people know that a hyperlink is a piece of text on a website which links to a website. Well if you want to rank in the search engines for the term (how to blog) then you would need the hyperlink text (anchor text) to be "how to blog". The more links you have coming from other websites with the anchor text set to the keyword you want to rank for, the greater your ranking will be!

* Keyword In Your Title - It's essential that you have the keyword or keyword phrase placed in the Title of your website. This is a very simple, yet common mistake that people seem to forget when it comes to SEO!

* Page-Rank of Incoming Links - I mentioned above how "backlinks" are very important. Well although this is true, if you have a backlink on a website which has a very high page-rank then it will further help. If you had 5 backlinks from websites with a page-rank of 8 (example) and another website had 50 backlinks from websites with a PR of 2 then it is highly likely that you would outrank them in the search engines because your backlinks come from more respected websites!

Okay, there's more ranking factors than what I have just mentioned however I think it's important to not get too technical with exactly how you make websites rank higher because often as online business owners who want to make money online you may not do the SEO yourself, and may look to outsource it to professionals who know exactly what they are doing.

Why Is SEO Important For A Long Term Business Model?
The reason I say SEO is important for a long term business model is because if you can obtain and maintain a ranking for a good level of competition then you will be getting high quality, organic traffic from Google for the rest of your life! - The great thing as well is that organic traffic is FREE! - Of course you do have to spend the money or time to get your website ranked highly however it is worth it once you achieve the rankings you want.

Another thing is that organic traffic tends to have better results that paid traffic and it has been proven that people much prefer to click on the organic listings in Google rather than the sponsored (paid) listings! E.g adwords!

Mark Sherris 

Source : http://goarticles.com

Link : http://goarticles.com/article/Use-SEO-For-A-Long-Term-Business-Strategy/3701512